The Business of Art: Female Entrepreneurs Shaping the Industry in Africa
trailblazers inspiring positive inclusivity
What comes to mind when you hear “The Business of Art”? Sales of artworks? Gallery set up? Or perhaps investing in fast-rising African artists?
Well…
Art has always been a powerful reflection of society, and in Africa, its significance transcends aesthetic value. It is a window into our culture, history, and identity. In the thick of things, female entrepreneurs are leading the charge, adding new dimensions to the African art industry. Their stories are not just about business, but also about empowerment, innovation, and cultural preservation.
These female entrepreneurs play multifaceted roles. They are artists, collectors, curators, dealers, gallerists, and investors, each in their respective disciplines, contributing unique perspectives and expertise. Despite the known challenges that they face—gender biases, access to resources, and market visibility—women are redefining the industry's landscape. And we are cheering them on from the front.
Across the continent, which female entrepreneurs are making significant contributions to the African art scene, and what are their areas of focus?
This digest spotlights 7 notable female entrepreneurs in the African art world; how they are contributing their quota, and the future of female entrepreneurship in the African art industry.
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How are Female Entrepreneurs Changing the African Art Industry?
Female entrepreneurs are reshaping the African art industry in profound ways. They bring fresh narratives, challenging stereotypes and amplifying diverse voices. Through initiatives like mentorship programs and art fairs dedicated to female artists, they are fostering inclusivity and empowering the next generation.
These women are leveraging technology to reach wider audiences, establishing innovative platforms for artists to showcase their work and spearheading collaborations that transcend borders. Their holistic approach towards art encompasses community engagement, sustainable practices, and ethical business standards, setting a new benchmark for the industry as a whole.
7 Must-Know Female Entrepreneurs in the African Art Industry
1. Tokini Peterside (Nigeria)
Nigerian entrepreneur Tokini Peterside is the Founder of Art X Collective, Lagos, West Africa's premier international art fair. Her vision provides a platform for contemporary African artists and galleries to be showcased, catalysing the growth of Africa's art market and putting Lagos on the global art map as a destination. Since its inception, Art X Lagos has continually created opportunities for both artists and collectors to receive international recognition.
2. Mary Sibande (South Africa)
Renowned for her thought-provoking sculptures and installations, Mary challenges notions of race, gender, and identity in post-apartheid South Africa. Mary’s impact extends far beyond the confines of the art world, resonating with audiences around the globe and sparking conversations about identity, representation, and resilience. Her work has been exhibited in prestigious galleries and museums worldwide, earning her acclaim and recognition as one of Africa's most compelling contemporary artists.
3. Nana Oforiatta Ayim (Ghana)
As a cultural historian, curator, and founder of the ANO Institute of Arts and Knowledge, Nana is dedicated to preserving and promoting Africa's cultural heritage. Her dedication to cultural advocacy extends beyond her creative endeavours. Through ANO, Nana has spearheaded numerous initiatives aimed at fostering dialogue, collaboration, and innovation within Ghana's cultural landscape.
4. Keturah Ovio (Nigeria)
A multi-hyphenate and visionary entrepreneur, philanthropist and Chief curator at Patrons Modern and Contemporary African Art, Keturah's passion for art is undying. Her contribution to promoting inclusivity and African cultural heritage has been a decade-long journey and can be seen in the upcoming small & Iconic exhibition series titled “HERstory Reframed”. The exhibition is set to hold from the 30th of March to the 14th of April, 2024 at The Art Hotel Lagos. This edition features three(3) amazing female artists from Benin Republic, Cameroon, and Democratic Republic of Congo, aimed at rewriting the feminine narrative of the African woman through artistic expressions.
5. Selly Raby Kane (Senegal)
With her avant-garde fashion designs inspired by Senegalese folklore and futurism, Selly blurs the lines between art, fashion, and technology, captivating audiences worldwide. One of Selly’s defining characteristics as a designer is her ability to seamlessly merge traditional craftsmanship with modern techniques. She often incorporates intricate beadwork, embroidery, and weaving, celebrating the rich heritage of African textiles while infusing her designs with a contemporary edge.
6. Marie-Cécile Zinsou (Benin)
A passionate collector from Benin, Marie established the Zinsou Foundation in Cotonou. One of the foundation's flagship projects is the Zinsou Art Museum, located in Cotonou, Benin. The museum serves as a hub for contemporary African art, featuring exhibitions, workshops, and educational programs designed to engage visitors of all ages. By providing a platform for emerging artists and celebrating the diversity of African artistic expression, the museum has become a beacon of cultural enrichment in the region.
7. Ugoma Adegoke (Nigeria)
Ugoma Adegoke is a creative entrepreneur, gallerist, and leading cultural curator. She is a dedicated community builder, arts promoter, avid art collector, and vibrant tastemaker. Ugoma strongly believes that the appreciation and understanding of a society's culture is the first step towards that society's growth and prosperity. According to her, private repatriation is essential to preserving Nigerian art and ensuring that as many people as possible may appreciate and learn about its rich history and culture.
What is the Future of Women in the Business of Art, as it pertains to the African Art Industry?
The future of female entrepreneurship in the African art industry looks promising yet challenging. As more women break barriers and claim their space, they will drive innovation, diversity, and sustainability. However, systemic barriers such as access to funding and institutional support remain significant hurdles to overcome as these are not industry-specific challenges.
With initiatives like mentorship programs, crowdfunding platforms, and collaborative networks, the path to success becomes more navigable. As the global demand for African art continues to rise, female entrepreneurs are poised to lead the charge, shaping the industry's evolution for generations to come.
The African art scene is no longer a spectator sport. Female entrepreneurs are actively shaping its future, ensuring that the world recognises the immense creativity and talent brimming across the continent. There is a seismic shift, and women are taking the lead from the front row. They are not just selling art; they are building a sustainable ecosystem that empowers artists, educates audiences, and redefines the global perception of African art. As this movement continues to gain momentum, one thing is certain: the world will be watching, captivated by the artistry and entrepreneurial spirit of Africa's women, and swayed by their outcomes.
Until our next digest,